Cable first to go in economic downturn! But the rubes who stay will still watch the commercials!

I'm pretty floored by this "3 Minute Ad Age" video featuring an ad exec reporting on recent market research on consumer spending habits in our economic downturn (people might actually cancel their cable!--seemingly sad news for the ad biz) and its ad biz upside (those stupid Americans still watch the commercials! Even with their DVRs!). What gets me most? The treatment of the American public as mindless boobs? The faith in market research? The potential disappearance of old-fashioned viewing? Most go back to writing, but much to ponder in Ad Age's video snack.